Then, in 1971, Jeff Johnson, the man who ran the company's East Coast factory, mentioned that all of the great brand names at the time consisted of a single word that was easy to remember. Similarly, they all included at least one "exotic" letter like Z, X or K. So, Johnson suggested Nike, the name of the winged goddess of victory, and Blue Ribbon Sports was no longer. "I've had one good idea in my life and this was it," he said, according to Runner's World.
Then, in 1971, Jeff Johnson, the man who ran the company's East Coast factory, mentioned that all of the great brand names at the time consisted of a single word that was easy to remember. Similarly, they all included at least one "exotic" letter like Z, X or K. So, Johnson suggested Nike, the name of the winged goddess of victory, and Blue Ribbon Sports was no longer. "I've had one good idea in my life and this was it," he said, according to Runner's World.